Re|Root began from a shared realization that waste connects us all. What’s discarded in one part of the world often ends up in another. In Ghana, that reality is visible on beaches, in drainage ditches, and in markets filled with used textiles. Bales of secondhand goods arrive daily, fueling vibrant markets and livelihoods, yet also creating growing pressure on local waste systems. Amid these complex dynamics, local leaders are building solutions that protect both people and the planet.
Our roots are in partnership. Re|Root was founded not to bring outside solutions, but to support and innovate on what already exists. We work hand in hand with community leaders, recyclers, and entrepreneurs who are transforming waste into opportunity and creating healthier, cleaner spaces for the next generation.
From Accra to Kumasi, we see resilience everywhere: in the women collecting plastics before they reach the sea, in the tailors giving new life to used textiles, and in the children learning that caring for the environment is caring for each other.
Together, we are building circular systems that keep materials in use, restore natural spaces, and create dignified green jobs. Our goal is a future where people and the planet thrive side by side, and where every community can grow strong roots of its own.
Driven by a belief in the
value of all creation
“Rerouting waste into opportunity, one root at a time” reflects the journey that materials take, from discarded items to renewed purpose. Every piece of waste has a route: the streets, waterways, and markets it passes through, the hands that collect and sort it, and the ways it can be transformed into something valuable.
The “root” in Re|Root carries many meanings. It represents the roots of a tree, symbolizing growth, connection, and sustainability. It also nods to the routes waste travels - the paths of Aboboyas (tricycles) and waste collectors as they gather materials, and the supply chains through which discarded items can find new life. Our logo reflects this dual meaning, with roots that resemble streets, reminding us that change happens both within local communities and along every path materials take.
Through our work, we aim to reroute waste into opportunity, supporting local communities, protecting the environment, and creating systems where both people and materials thrive.
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